In our post COVID-19 world, the digital marketplace reigns supreme, and content is its king.
If your company is not creating content at scale, you’re going to be left behind in the virtual sales market.
It is more necessary than ever for you to start thinking of your business as a media company.
In this new episode of B2B Podcasting, host Kap Chatfield outlines seven reason why it is paramount for your company to shift its mindset towards thinking like a media company and generating consistent, quality content.
If you’ve been struggling to make the transition to the digital marketplace, this episode will give you the motivation you need.
Main Takeaways:
Creating a video podcast is the most effective way to get in front of your audience
Your content needs to represent what your company offers
Repetition and consistency help you cast a clear vision
Having accessible, quality content helps your sales team thrive
Timecodes:
00:00-06:39 | The big players who are already creating content representing their brands
06:40-12:08 | Content as a product, staging, and first party data
12:09-15:56 | How mediocre content affects marketing and how to cast a clear vision
15:57-21:41 | How thinking like a media company will help your sales team thrive
Quotes:
“The most effective, efficient and elegant way for a company to begin creating content at scale is through the form of video podcasting.” - Kap Chatfield, CEO of Rveal Media
“In order for you to secure your audience’s business, you need to get in front of them at a higher rate. You need to be presenting something that is of high value to them and that’s in alignment with the product and service that you offer.” - Kap Chatfield, CEO of Rveal Media
“First party data is the future—you’re only going to be able to capitalize on first party data if you are creating content and thinking of your business as a media company.” - Kap Chatfield, CEO of Rveal Media
“Your ads need to become content that your audience would want to consume.” - Kap Chatfield, CEO of Rveal Media
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