Do you know how to use your ad dollars the RIGHT way? 👀
Companies are spending thousands of dollars on paid social—but they’re often tracking the wrong metrics or launching the wrong campaigns—resulting in low conversions and even low brand awareness. 😬
You don’t have to shoot in the dark every time—there is a science to paid social and you can learn it in our latest episode. 💎
🎙️ We sat down with Brandon Smits, Partner at 8Loop and Solar Cheat Code, who shared with us his incredible knowledge on paid social and how B2B companies can use it the right way for guaranteed sales.
If you’re tired of throwing away ad dollars or feeling like Facebook algorithms are too complicated to master, then THIS is the episode for you.
Main Takeaways:
💎 Learn how to maximize your ad dollars for your company
💎 Make a successful retargeting campaign for your audience
💎 Learn to differentiate between the different ways you can structure your ads
💎 Find the best way to structure your content for your audience
Timecodes:
⏰ 00:00 - 09:11 | Learn how to leverage ads to make your company look bigger than it is
⏰ 09:11 - 18:37 | Maximize the cost of each individual conversion with your ad spending
⏰ 18:37 - 31:03 | Make sure your company is tracking the right metrics for your ads
⏰ 31:03 - 43:58 | The different stages of ad funnels you can create for your business
Quotes:
💬 “The power of advertising is oftentimes about perception.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code
💬 “What we’ve found is if we invest 20-30% of our budget into video views, we actually see a net DECREASE in cost per sales opportunity generated.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code
💬 “My philosophy is always start with making sure the conversion mechanism works, then build a library of content around it.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code
💬 “When I’m setting up to run ads, I start with my bottom-of-funnel content that will generate appointments, and I test that to a cold audience.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code
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Connect with Brandon Smits:
Follow Brandon on LinkedIn:
- https://www.linkedin.com/in/brandonsmits/
Solar Cheat Code Website:
- https://www.cheatcodesforsalespros.com/
- https://www.soloarcheatcode.com/
Reach out to Rveal:
Rveal’s website:
- https://site.rveal.media/
Rveal’s LinkedIn:
- https://www.linkedin.com/company/rvealmedia/
Rveal’s YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
#b2bsales #b2bmarketing #b2bpodcasting
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