Do you realize what a podcast can do for your business? 👀
You’ve heard how a podcast can sharpen your thought leadership and grow your influence, but how about the fact that it can attract top professionals in your industry to work for you? 🤯
A podcast is a powerful tool to generate a faithful audience that brings other thought leaders, executives and professionals into your funnel, creating relationships that otherwise wouldn’t exist.
Let us introduce you to Matthew Sciannella, Strategy Director at Gorilla 76 and co-host of The Industrial Marketing Show podcast. 🎙️ Matthew has leveraged his podcast to be a “pre-interview” of sorts for his own career and as a recruiting tool for employees in his company.
➡️ The latest episode of B2B Podcasting is for any thought or business leader looking to leverage the time and effort of a video podcast into a major advantage for their industry.
Main Takeaways:
💎 Podcasting can help shift your career path to new opportunities
💎 A thought leadership podcast can sharpen you as a professional in your space
💎 Learn how to build relationships with other business leaders through a podcast
💎 Learn to build your business brand and reputation with content creation
Timecodes:
⏰ 00:00-10:23 | A podcast will allow you to build your brand and relationships in the B2B world
⏰ 10:23-17:41 | Why don’t more CEO’s dive into creating thought leadership for themselves?
⏰ 17:41-27:41 | Creating content will put you in front of your ideal audience every time
⏰ 27:41-41:13 | Accelerate your thought leadership with the content you produce
Quotes:
💬 “A podcast is passive relationship building.” - Matthew Sciannella
💬 “LinkedIn is a great testing ground for topic ideas for your podcast.” - Matthew Sciannella
💬 “There’s no better way to create awareness for your company than to do LinkedIn and to do it really well.” - Matthew Sciannella
💬 “I’m much less interested in creating a massive following and more interested in creating the RIGHT following.” - Matthew Sciannella
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Reach out to Rveal Media:
Rveal’s website:
- https://site.rveal.media/
Rveal’s LinkedIn:
- https://www.linkedin.com/company/rvealmedia
Rveal’s YouTube channel:
- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
Connect with Matt Sciannella
Follow Matt on LinkedIn:
- https://www.linkedin.com/in/matthewsciannella/
Follow MJ Peters on LinkedIn:
- https://www.linkedin.com/in/mjpeters1/
Check out the Industrial Marketer Show:
- https://open.spotify.com/show/1IPGhJ20KdsxCa1ZJZDTGW?si=V5zKJSKVR1G76ePoqBqVmw&nd=1
Check out Gorilla 76:
- https://www.gorilla76.com/
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