Do you know the right metrics to measure the success of your podcast? 👀
When it comes to measuring the success of your B2B content there are three crucial categories you have to look at:
💎 Content Performance
💎 Audience Growth
💎 Business Development
When you measure the right way you’ll be able to see how well your content strategy is working and what needs to be done to adjust and grow quickly. 💪🏼
If you’re ready to grow your content creation influence, you don’t want to miss this episode.
Main Takeaways:
💎 Business leaders need solid metrics to measure the success of their marketing strategy
💎 Your video podcast is generating a return for your business, but you have to discover HOW
💎 Make sure you embark on a content creation journey with the long game in mind
💎 There are a variety of metrics that influence whether your video podcast is a success or not
Timecodes:
⏰ 00:00 - 05:25 | If a content strategy is going to be successful we have to understand the metrics that determine its success
⏰ 05:25 - 08:11 | The content performance metric is the most obvious and easy to track
⏰ 08:11 - 11:51 | Track the rate at which your audience grows
⏰ 11:51 - 17:48 | Track your business development and ultimately, revenue
Quotes:
💬 “The purpose of the show is that you're building rapport with an audience over time.” - Kap Chatfield, CEO at Rveal Media
💬 “So we understand when the followers go up and the audience members go up, that we are winning trust with this audience.” - Kap Chatfield, CEO at Rveal Media
💬 “If they're scheduling a discovery call, simply put in that in that form, “How did you hear about us?”, and let them answer that however they want to.” - Kap Chatfield, CEO at Rveal Media
💬 “If revenue is going up, specifically web-sourced revenue, you know that the strategy is working.” - Kap Chatfield, CEO at Rveal Media
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Reach out to Rveal:
- Rveal’s website https://site.rveal.media/
- Rveal’s LinkedIn https://www.linkedin.com/company/11397337/admin/
- Rveal’s YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw
#b2bsales #b2bmarketing #b2bpodcasting
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