Do you know how to maximize storytelling for the growth of your business? 🤔
When businesses strive to make their customer the “hero” of the story, addressing their problems and ultimate goals in marketing and sales, they will find the golden key to success.
It’s about telling a compelling story that will make the hero keep coming back for more. 🔥
🎙️ B2B Podcasting brings you a bonus episode hosted by Rick Lambert—professional speaker, B2B sales coach and marketing strategist.
He interviewed our CEO Kap Chatfield and mined the gold that will help business leaders direct their business concept and message. 💎
If you’re ready to bring direction and purpose to your business, THIS is the episode for you. You don’t want to miss it.
Main Takeaways:
💎 Business leaders can greatly benefit from learning the principles of storytelling
💎 Discover the four P’s and how you can make them center stage to your marketing and sales
💎 Learn how to define your business objectives and sharpen your value proposition
💎 You don’t need the most expensive technology to begin creating content today
Timecodes:
⏰ 00:00 - 13:46 | Learn the art of storytelling your business can apply to its narrative
⏰ 13:46 - 25:22 | Discover how to make your ideal customer the hero of your product and story
⏰ 25:22 - 27:54 | What are practical steps your company can take to begin perfecting their narrative?
⏰ 27:54 - 35:36 | The 5 business objectives every business leader needs to know by heart
Quotes:
💬 “Once you learn the formula of storytelling you see it play out not just in movies, but in advertising, emails, LinkedIn and posts.” - Kap Chatfield, CEO of Rveal Media
💬 “Your business problem can be broken down into the internal, external and eternal problems, and you can find their solutions using storytelling.” - Kap Chatfield, CEO of Rveal Media
💬 “The number one problem businesses face when crafting their narrative is they mistake themselves as the main character of the story when they’re truly the guide.” - Kap Chatfield, CEO of Rveal Media
💬 “Turn your product into a story that attracts the right audience.” - Kap Chatfield, CEO of Rveal Media
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Connect with Kap Chatfield & Rveal Media:
- Follow Kap on LinkedIn
- Rveal’s website
- Rveal’s LinkedIn
- Rveal’s YouTube channel
Connect with Rick Lambert:
- IN 2 Communications Website
- Sell To Win Website
#b2bsales #b2bmarketing #b2bpodcasting
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